TOGETHER RX ACCESS
This integrated campaign was developed to represent a coalition of 19 pharmaceutical companies. The campaign was up-beat and positive, reversing the previous negative tone. A new website was created which allowed visitors to sign-up with just two clicks. Other drive-to-web-for-sign-up materials included DR TV, Social, ADS, OOH, DM, POS and collateral. Enrollment was doubled and page views tripled within weeks of launch.